Contingency Planning

Media Kit

Dear Marketer:

Traditionally, professional areas such as business continuity, security, and emergency management have occupied their own special niches. Various publications, including CPM , have addressed these niches and done a good job. However, given the changes in the world during the past few years, there's a need for a new level of focus on these areas from a more integrated and collaborative perspective. Senior executives in business and government are responsible for profitability, shareholder value, and overall performance. But they are also responsible for keeping the organization in business.

The CPM Group believes that each of the above disciplines – security, business continuity, and emergency management – must now be more strategically and tactically integrated into what we call assurance: the quality of keeping business and government in business. While each discipline retains its unique attributes, the concept of assurance takes the singular best practices of each and integrates them into a new professional discipline that provides a single point of responsibility – especially at the executive level – for ensuring the continued operation of business and government.

Why Is CPM Moving in This Direction?
As a keen observer of the business continuity profession for many years, CPM noted a growing need for greater integration of complementary skills embodied in the security and emergency management professions. We are acknowledging that unique characteristic by reaching out to each professional area, and identifying and integrating best practices from each into a cohesive business strategy: assurance. CPM is in the best position to establish the value proposition for this new direction. We are also in the best position to demonstrate how Global Assurance generates value to our existing and prospective advertisers.

Benefits to Advertisers

• Reach a new and larger audience in the security and emergency management areas, in addition to CPM's traditional business continuity audience.
• Reach a larger public sector audience, particularly as Global Assurance will be supporting government continuity of operations (COOP) activities.
• Balanced editorial coverage of key areas as defined in the concept of Global Assurance.
• Access to CPM's leading-edge Web site and e-business marketing tools.
• More options for advertising, conference, and exhibition activities.

Introduced in 1995, The CPM Group has provided the BCP market with more than 10 years of continuous service. By using and integrating all of these marketing components, you can create an advertising and marketing program that will generate qualified sales leads and significantly improve ROI.

CPM Business Continuity Conferences and Expositions: Attracted by a conference program unequaled in the industry and a dynamic exhibit floor featuring the leading supplier companies of BCP, security, and emergency management goods and services, CPM Expo attendees come together from scores of industries to learn, buy, and interact with their peers. In addition to reinforcing their market leadership position, CPM Expo exhibitors can enhance their presence through an array of exceptional sponsorship opportunities.

www.ContingencyPlanning.com: The Web site generates more than 50,000 page views from more than 13,000 unique visitors per month (as of 09/05). With our robust online community and extensive knowledge base, ContingencyPlanning.com provides advertisers with an opportunity to communicate directly with qualified sales prospects. We have many Web-based marketing products, such as e-Newsletter sponsorships and e-Blasts, that will allow you to target specific industry sectors with laser-like focus while providing an integrated online advertising solution.

Postal and Email Rentals: Through our list rental group, you have the ability to rent all or part of CPM's database of more than 35,000 qualified subscribers for your direct marketing efforts.

CPM-Global Assurance newsletter: This monthly subscription-based electronic newsletter addresses the strategic integration of business continuity, security, emergency management, risk management, compliance and auditing to ensure continuity of operations in business and government – all within the context of good corporate governance.

At CPM, it is our mission to bring the buyers and sellers of BCP, Security, and Emergency Management products and services together in an environment of knowledge, experience, reliability, and integrity. We look forward to the opportunity to work with you.

Download the Media Kit (PDF)

Contact:
Ben Skidmore
972-587-9064
bskidmore@1105media.com