10 Webinar Best Practices : A Step-by-Step Guide to Executing a Winning Webinar
Webinars or Web seminars can help you reach your target audience while they are in a captive setting – when they are sitting at their desks in the office. Not only are webinars stimulating for your prospects, but they help establish your company as a leader worthy of consideration. The leads generated from webinars are more valuable than leads from other sources because they are from people who are interested enough to register for access to your (or a partner’s) content. How can you best capitalize on this simple but very effective interactive lead generation tool?
In this webinar, Joe Koufman, vice president of business development and marketing for Engauge Digital, will not only share the reasons that webinars are so effective in drawing active leads into your sales queue, but he also will walk you through the steps to execute a winning webinar. He will cover how to integrate webinars into your marketing strategy and will share his 10 tips to pull off a stimulating event. You will leave this webinar with a clear understanding of why they are so valuable and how you can execute your own successful webinar. Please join Joe Koufman and 1105 Media for this conversation about a tool that you cannot afford to miss!
REGISTER BELOW:
DATE: January 28, 2010
TIME: 2:00 P.M. EST
Speaker: Joe Koufman
Joe Koufman leads the marketing and business development efforts for Engauge Digital which is an interactive marketing agency focused on leveraging insights to create great online user experiences that lead to conversion. Koufman has brought in new business relationships for the agency from such important clients as: Hanesbrands, AirTran Airways, Chick-fil-A, WellStar Health System, and The Hershey Company. Previous to Engauge Digital, Koufman spent 8 years at KnowledgeStorm (acquired by TechTarget – NASDAQ: TTGT in November 2007) focused on helping business technology companies generate leads for their sales teams. Koufman is a sought after speaker who serves on the board of directors for the American Marketing Association’s Atlanta chapter and completed five years on the board of directors of the Atlanta Interactive Marketing Association (AiMA) where he served the final year as president. For fun Koufman hosts an Internet radio music show, and in May 2010 he and his wife will become first time parents of fraternal twins.
http://secprodonline.com/Webcasts/2009/12/10-Webinar-Best-Practices--A-Step-by-Step-Guide-to-Executing-a-Winning-Webinar.aspx