This session will provide hands-on guidance on how to integrate social media into your disaster recovery communications plan. We will review real-world scenarios where social media played a crucial role, and discuss how we as government public servants can use social media to help us meet our mission: educating the public, disseminating critical information in a rapid, readable and easily understood format that our audiences embrace, calming fears and dispelling rumors. Several popular social media sites will be reviewed for their strengths and weaknesses, along with new, less known sites that we feel might be of value for disaster recovery and emergency response efforts.
Attendees will leave with a clear understanding of the value of integrating social media into their disaster recovery and emergency response communications plans.
Learning Points:
- How to evaluate different social media sites for broadness of reach, targeting of specific audiences, and message delivery speed.
- How to shape the message to best fit the social media site being used and the audience targeted.
- How to prioritize and integrate social media goals and specific sites being used, to ensure the overall communications plan gets implemented in a timely and effective manner, with energies focused for maximum results, especially in the crucial first few days immediately following a disaster or emergency.